How Specialty Food Consumers Shop
PERCENT OF FOOD DOLLARS SPENT ON SPECIALTY FOODS
WEEKLY SPENDING ON FOOD AT HOME 2010 Mean
All
Gender Female Male
Age
18–24 25–34 35–44 45–54 55–64 65+
Household Income Under $25K
$25K–$49.9K $50K–$74.9K $75K–$99.9K $100K+
Race/Hispanic Origin Black
Hispanic* White
Region Midwest Northeast South West
66 94 94 95
102 86
73 82 87
104 109
64 84 96
92 97 89 83
79 89 95
101 97 77
65 80 94
101 111
76 90 92
82 94 90 94
85 94
111 96 83 96
85 85
101 102 157
87 96 94
87
100 91 99
*Hispanics can be of any race. Base: 2010: 983 adults aged 18+ with internet access who purchase specialty foods. 2011: 889 adults aged 18+ with internet access who purchase specialty foods. 2012: 987 adults aged 18+ with internet access who purchase specialty foods.
SOURCE: MINTEL
Specialty food consumers spent more money on food at home in 2012, up to $94 per week. Those between the ages of 35 and 44, with incomes in excess of $100,000, and living in the Northeast recorded the highest expenditures.
C8 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com
per Week $ 90
89 91
2012 Mean per Week %
2011 Mean per Week $
90
94 86
2012 Mean per Week $
94
94 92
All
Gender Female Male
Age
18–24 25–34 35–44 45–54 55–64 65+
Household Income Under $25K
$25K–$49.9K $50K–$74.9K $75K–$99.9K $100K+
Race/Hispanic Origin Black
Hispanic* White
Region
Mid-Atlantic Midwest Mountain
New England Pacific South
21 22 17 22 24 21
*Hispanics can be of any race. Base: 987 adults aged 18+ with internet access who purchase specialty foods
SOURCE: MINTEL
Specialty food consumers spend 22 percent of their food dollars on specialty products. The percentage decreases with age, but is fairly consistent across regions.
28 25 23 20 17 19
22 21 21 22 32
24 28 20
22
21 22
