In Their Own Words Here are some of the direct quotes received from the specialty food consumers surveyed.
WHAT SPECIALTY PRODUCTS MOST EXCITE YOU?
"Kefir as a drink…coconut water and coconut oil."
"Organic quinoa, extra virgin olive oil, brie cheese, flaxseed meal, Greek yogurt, Fragata jams."
"Microbrew beer, artisanal breads."
"Anything from a farmers market or farm stand."
"Kombucha and raw food bars."
"Gourmet-type frozen dinners, Thai, Indian and Mexican for example."
"One thing I make is garlic soup that uses rich green olive oil. Another is fabada, Spanish bean soup. I also make paella using seafood."
HOW DO YOU USE SOCIAL MEDIA TO COMMUNICATE, READ, CHAT AND SHARE INFORMATION ABOUT FOOD?
"I tell people about my new recipes and I love to use Pinterest to show my meals."
"I share dining experiences. When I buy a new food item online, I share it on my Facebook page."
"Messaging and posting on [Facebook] allow my friends and I to share our thoughts about recipes and restaurants we try."
WHO IS YOUR FAVORITE FOOD PERSONALITY?
"Alton Brown. He's quirky, but cooks delicious food!"
"Emeril Lagasse because I love the way he puts life into what he is preparing."
"Giada De Laurentiis, Sandra Lee, Rachael Ray, Paula Deen."
"Gordon Ramsey. I think he's an amazingly talented chef. His combination of ingredients in certain dishes is remarkable."
"Tyler Florence. I love his taste in cooking and how he has such a broad perspective."
webinars@work SERIES PRESENTS
TODAY'S SPECIALTY FOOD CONSUMER 2012 Wednesday, October 10, 2012
2–3 p.m. ET
As a service to NASFT members, Mintel/NASFT will be offering complimentary access to the entire Today's Specialty Food Consumer 2012 research. NASFT members will receive an email notification regarding the procedures to follow to download the report.
Ron Tanner is vice president, communications, education, government & industry relations for the NASFT.
C16 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com
