REASONS FOR PURCHASING SPECIALTY FOODS % Taste
Recommendation from a friend or relative Impulse purchase Quality
Convenience Dietary or health-related reasons
Recommended/featured on television show(s) Inspired by magazine articles Discovered food(s) during travel
Need something special when entertaining
Recommendation from a health or medical professional Based on an award that the product won Other
Base: 987 adults aged 18+ with internet access who purchase specialty foods SOURCE: MINTEL
Specialty food consumers are easily influenced by others. Almost half will buy based on a recommendation from a friend or relative and more than four in 10 purchase on impulse. Dietary and health-related reasons were cited by more in 2012 than 2011.
TODAY'S SPECIALTY FOOD CONSUMER 2012 C5
69 45 42 41 29 24 24 23 20 19 11 4 7
