How Specialty Food Consumers Shop
SHOPPING AND MEAL HABITS OF SPECIALTY FOOD CONSUMERS
Mean # of Occasions in
2012 % Past Month Shopping Gone grocery shopping
Purchased specialty foods or ingredients Meals
Purchased takeout/delivery food at a restaurant to eat at home
Purchased ready-to-eat meals at a supermarket or specialty food store
73 61
Used specialty foods or ingredients to improve the taste of a purchased takeout food 28
Base: 987 adults aged 18+ with internet access who purchase specialty foods SOURCE: MINTEL
Specialty foods or ingredients are bought by specialty food consumers 3.1 times per month. These consumers also regularly purchase to-go food, with 73 percent buying takeout at restaurants and 61 percent at supermarkets or specialty food stores.
SHOPPING FOR HEALTH
All* %
I make food choices primarily for health reasons. 51
Specialty Food Consumers** %
54
Base: *1,500 adults aged 18+ with internet access. **987 adults aged 18+ with internet access who purchase specialty foods
More than half of consumers report making food choices for health reasons, with specialty food consumers a little more likely to choose based on health.
ATTITUDES ABOUT SHOPPING FOR SPECIALTY FOODS 2012 %
I am willing to spend more money for the highest-quality ingredients. 70 I buy ingredients that are from different countries for specific recipes. 66 Base: 987 adults aged 18+ with internet access who purchase specialty foods
SOURCE: MINTEL
More than two-thirds of specialty food consumers will spend more for quality ingredients and nearly the same percentage purchase ingredients from different countries for specific recipes.
C10 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com SOURCE: MINTEL 93
5.8 3.1
4.4 4.4 4.2
