Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
Issue link: https://www.e-digitaleditions.com/i/83609
What Specialty Food Consumers Buy—and Why CATEGORIES OF SPECIALTY FOODS PURCHASED BY AGE All 18–24 25–34 35–44 45–54 55–64 65+ % % Chocolate Olive Oil and Other Specialty Oils Cheese Yogurt and Kefir Coffee (packaged) Bread and Baked Goods (e.g., pastries, muffins) Salty Snacks (e.g., chips, crackers, pretzels) Cookies and Snack Bars Tea (packaged) Pasta Seasonings, Spices and Spice Rubs Salad Dressing Pickles, Peppers, Olives and Other Vegetables Crackers, Crispbreads and Breadsticks Jam, Jelly, Preserves, Honey and Other Sweet Spreads Frozen Lunch and Dinner Entrees Prepared and Ready-to-Eat Foods (e.g., dips, salads, meals) Frozen Desserts Condiments Salsa Baking Mixes, Supplies and Flour Sauces—Pasta Nut/Seed Butter (e.g., peanut, almond, sesame) Cooking Sauces (marinades, Asian sauces, etc.) Sauces—Barbecue Cakes and Pies Vinegar Beverages—Alcoholic (e.g., microbrew beer, organic wine)* Sauces and Marinades (not barbecue or pasta) Non-chocolate Candy Other Brown: Highest incidence of purchase; Green: Lowest incidence of purchase SOURCE: MINTEL 62 59 56 51 46 Beverages—Non-alcoholic (e.g., specialty water, iced tea, soda) 44 Meat, Poultry and Seafood 44 43 40 39 38 37 37 36 35 35 34 32 32 32 30 30 30 30 29 28 28 27 26 24 22 20 1 66 45 60 52 41 57 49 49 45 52 40 44 35 44 40 38 40 47 36 46 32 31 43 39 32 37 33 37 26 20 22 28 0 % 63 58 58 55 38 52 49 45 44 45 39 43 40 42 40 38 40 37 40 42 37 37 39 38 31 32 38 35 30 31 27 27 0 % 66 66 60 56 52 48 44 47 43 40 47 34 40 36 34 39 35 40 37 33 33 29 31 34 30 35 34 35 23 37 26 25 2 % 60 58 50 50 46 39 41 40 34 37 34 36 40 35 35 31 32 29 29 28 28 28 25 24 28 26 30 23 27 20 21 16 1 % 60 65 53 44 48 36 39 39 37 36 37 37 35 32 32 32 28 19 24 21 27 30 23 27 27 27 21 16 24 20 21 11 2 55 62 62 48 52 38 43 42 40 29 32 29 31 31 29 33 29 29 27 23 24 22 19 17 30 14 14 18 24 15 13 14 2 Base: 987 adults aged 18+ with internet access who purchase specialty foods *Only asked of those aged 21 or older Younger consumers are more likely than average to buy convenient and easy-to-prepare foods, including beverages, salty snacks, cookies, salad dressing and cooking sauces. Those older than 65 are often the least likely to buy within these categories. %