Concerns of Specialty Food Consumers ATTITUDES ABOUT SUSTAINABILITY
All* %
I actively undertake sustainable practices at home (e.g., recycling, using compact fluorescent light bulbs, using re-usable food storage containers.)
I believe that it is important to purchase foods that are produced under sustainable conditions.
The government should take a larger role to demand greener practices for food manufacturers and retailers.
I actively support companies that practice sustainable manufacturing and retailing practices.
78 71 64 60
Sustainability is more important to specialty food consumers than the average consumer, with 82 percent saying they believe it is important to purchase foods that are produced sustainably.
Specialty Food Consumers** %
84 82 67 66
Base: *1,500 adults aged 18+ with internet access; **987 adults aged 18+ with internet access who purchase specialty foods SOURCE: MINTEL
