(continued from p. 16)
FOOD TRENDS
S P E C I A L A DV E R T I S I N G S E C T I O N
what's hot
what's hot
Private-Label
Dairy Dominates
When it comes to buying
private-label products, the
dairy case is winning out,
according to Market Force
Information, a provider of
customer intelligence solutions. With 83 percent of
consumers buying private-la-
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bel items overall, 76 percent
said they purchase storebrand dairy most or some
of the time, and 19 percent
reported they always buy
it. More than three-quarters
cite price as the primary
driver. The other draw is inventiveness. "Many private
labels are trying out new
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favors and ingredients that
are unique to the brand,"
notes
Janet
Eden-Harris,
Market Force's chief marketBooth 429
Booth 5505
ing offcer. "Consumers who
take a 'risk' trying a new
what's hot
what's hot
private-label product and
end up delighted by it, can
quickly be converted to the
brand."
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Get more from
What's New,
What's Hot!
with an
Online Gallery at
specialtyfood
.com/wnwh
• Browse products
• Read more information
• Get information
directly from the
206.985.1635; 866.RITROVO
ritrovo.com
Seattle, WA
ritrovo@aol.com
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ritrovo.com/blog/
608.328.2122
rothcheese.com
Monroe, WI
Booth 4905
Booth 4608
62 ❘ SPECIALTY FOOD MAGAZINE
manufacturer!
Check it out today at
specialtyfood.com/wnwh
specialtyfood.com
Denise Shoukas is a
contributing editor to
Specialty Food Magazine.
