Specialty Food Magazine

MAY-JUN 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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FOOD TRENDS Rolling Urban Agriculture N o space is off-limits when it comes to urban gardening. Take Bus Roots, a roving garden on top of a city bus, created by Marco Antonio Castro for his graduate thesis at New York University. His intention was to reconnect the public with nature, while using the least amount of resources and improving the environment around it. Castro focused on the 4,500 buses of the New York City Metropolitan Transit Authority, which could poten- tially add 35 acres of green space to the city. The first green-roof system can be found touring the five bor- oughs of New York; Columbus, Ohio; Washington, D.C.; Indianapolis; and Bridgeport, Conn. For more informa- tion, visit busroots.org. A New Daily Grind I n the battle against cigarette smoking, one culprit has long been left alone: Summer Fancy Food Show Booth 219 16 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com tobacco chew, particularly its prevalence in major league baseball. That's why com- pany Grinds LLC has introduced Grinds Coffee Pouches: small packets of flavored coffee designed to be placed between the teeth and gums—just like tobacco chew, but swapping carcinogens for a caffeine boost. Each pouch is equal to about one-fourth of a cup of coffee and also includes other natural boosters, like B vitamins, to keep baseball players and regular on-the-go joes alike focused and alert. The product has already been touted by San Francisco Giants' manager Bruce Bochy, who says it helped him kick his tobacco habit. PHOTO: COURTESY OF BUS ROOTS

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