Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
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THE EDUCATED RETAILERS' GUIDE For the actual vision-writing work you should write in the pres- ent tense, as if this vision of the future has already happened. It's also good just to start writing for 10 or 20 minutes without editing; let this first pass be a draft. Then edit it. Once you have your vision written the way you like it, you should create visions for specific timelines—one for your vision of the week, of the day and even of a shift. You will detail what you will get done and how you will feel about it. You'll spell out the challenges you've faced and how others will feel during this time period. A very important part of drafting a positive vision of the future is to write and share your vision with others. Doing this will radi- cally improve the odds of getting there. Of course, you still have to do the work. Interruptions will come, distractions will arise and frustrations will almost certainly follow. But the beauty of having the vision documented and reading it regularly is that no matter how lost we occasionally may get in the mountains, our destination is never in doubt. Only time will tell, but if you're a high achiever (which I'm betting you are, or else you'd not be reading this in the first place), you're very likely to get there. 3. Make the Most of Every Minute Summer Fancy Food Show Booth 525 SOUP SO GOOD... ™ Little Italy Wedding Soup (shown) Serve 6-12 YOU'LL CALL IT DINNER! This may be very 20th century of me to say. But here's the thing: when I say "make the most of every minute," I don't mean that you have to get a lot of financial return for what you do. All I'm advocat- ing is that you get what you want from what you have. That might mean you're playing video games, going fishing, getting an MBA, reading books, running for Congress or just ambling aimlessly. My point is merely to correlate what we do with the results that we want to get. So if you want to drink beer and watch TV? Have at it. You want to spend more time with your kids, have at that too. You want to meditate, go to work, walk in the woods, chop wood or work out—so be it. They're all legitimate uses of time. But whatever you choose to do, make the most of it. The only one who can rightly determine what "rewarding" means for me is me, or in your case, you. Learning to view time as an investment—I mean in my own personal bottom line, not in profit—might be one of the single most Learning to view my time as an investment—I mean in my own personal No Added Salt, Preservatives or MSG 15 Gluten Free Varieties HEARTY MEALS 100% NATURAL frontiersoups.com 800.253.0550 Waukegan, Illinois Summer Fancy Food Show Booth 5213 48 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com bottom line, not in profit—might be one of the single most important improvements I've ever made in my life. Time is a non-renewable resource; no matter what we do, or don't do, it's never coming back. It only makes sense to invest it wisely.