bacon," he says. "They don't see it as a slog.
There's pride in the orchestration."
New York's Westside Market takes
a more traditional, Seinfeld-era approach
when it comes to appealing to the male
shopper. The grocer got national attention
in 2012 when it introduced a "Man Isle" at
the 11,000-square-foot store in Manhattan.
"Someone brought the ESPN study to our
attention, about men shopping for their
families, and we sat down and said, 'What
can we do with this?' We wanted to have
fun with it from the word 'go,'" says Ian
Joskowitz, the store's general manager and
chief operating officer. He and CEO George
Zoitas each made a list of stereotypical male
foods and other products and asked for input
from a band on their record label, Eve to
Adam. "We came up with virtually the same
items," he recalls.
PHOTO: MURRAY'S CHEESE
likes beef jerky, there's Field's Original
Beef Jerky, handcrafted, preservative-free,
nitrate-free and MSG-free. The store is also
well stocked with male-friendly, impulsedriven buys like pickles, hot sauces, mustards and ketchups. Then there's the recent
best seller, Redhead Peanut Bacon Brittle.
"It's so fun and unexpected, an equal-opportunity thing people love," Siegelbaum says.
"When I'm working late I bring it home for
my husband so he's not mad at me."
Kita admits that bacon is always a
draw. "I'm not going to lie. Our most successful recipes focus on iconic burgers and
bacon and pizza," he says. Kita has found
that Guy Gourmet's followers generally go
for two types of recipes: simple weeknight
meals and more involved weekend projects.
"Men are willing to try a kimchi recipe if
they have the time, or curing their own
Murray's Cheese
Bromage Collection
At Murray's
Cheese the
Bromage Collection includes
caramel-washed gouda, a
Spanish nut mix in a mason
jar and Creminelli Whiskey
Salami, made of pork, salt,
organic spices, garlic and
High West Distillery's Son
of Bourye Whiskey.
MARCH 2013
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