Do-It-Yourself Kits
Consumers are becoming more hands-on with their food, spurring a bevy
of DIY products that help those looking to learn something new and
encourage those who may otherwise be too intimidated to try.
W
by Eva Meszaros
hether it's a result of processed-ingredient overkill, nostalgia for pure foods, or the simple satisfaction
of learning something new, the do-it-yourself trend is alive and well—and specialty food producers are
responding en masse, with all-inclusive kits that demystify the formulas of age-old recipes like cheese
and bread, while catering to a demand for convenience and simplicity. Still, the genesis of these varied kits is anything
but formulaic. Read on for a closer look at some of the companies pioneering this vast new category.
PHOTOGRAPHY BY MARK FERRI; FOOD STYLED BY LESLIE ORLANDINI; PROPS STYLED BY FRAN MATALON-DEGNI
MARCH 2013
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