Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
Issue link: https://www.e-digitaleditions.com/i/986636
5 min No Yes SUNFLOWER butter M U E S L I NON GMO Protein 20g energy bar MINT Protein 20g energy bar OAT Protein 20g energy bar BERRY WHAT THEY BUY COMPARED TO OTHER GENERATIONS Buy a lot of ice cream and frozen desserts; cookies, brownies, cakes, and pies; jerky and meat snacks. WHAT IS IMPORTANT TO THEM? Talking about good food; nutritional and ingredient information; local/regional; retail staff knowledge. BUYING LIKELIHOOD Strongest buyers by far in terms of category breadth. Spend the largest share of dollars on specialty foods. So, once they're in, they're engaged. PREFER RESTAURANTS THAT do a good job describing ingredients (where they come from, what makes them special, sourcing), feature local regional ingredients. ONLINE PURCHASING Average likelihood to buy specialty foods online and above-average category variety. When they buy online they're okay branching out. COOKING HABITS Most likely to prepare a meal from an ingredient delivery service. Blue Apron's core audience. Purchase ready-to-eat meals at stores too. PRODUCT CLAIMS Interest in all natural, non-GMO, organic, and plant-based foods. FOOD TREND INTEREST High-protein snacks, seasonal products. MOBILE USE Check recipes; find store coupons or restaurant discounts; read restaurant reviews. Most likely to use social media to talk/learn about food. HOW THEY PREFER TO BUY Shop 2 to 3 times a week; prefer supermarkets, mass merchandisers. COOKING VS. EATING OUT Slightly above-average spending on groceries and restaurant food. Favor convenience and ease (quick meals and restaurant ingredient delivery). 24-41 20 30 40 50 60 70 80 AGE MILLENNIALS & SPECIALTY FOOD 50% OFF SPECIALTY FOOD CONSUMERS—BY GENERATION WHY THEY BUY Clean ingredients; superior quality; to treat themselves. BLUE APRON BROWN RICE Do you have any organic cold pressed olive oil? 3 types! BISON JERKY LIKELIHOOD ABOVE AVERAGE SHARE OF DOLLARS Food Mart STATE OF THE SPECIALTY FOOD INDUSTRY 2018 S7