Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
Issue link: https://www.e-digitaleditions.com/i/986636
S8 STATE OF THE SPECIALTY FOOD INDUSTRY 2018 SAUCE No Yes D I P A V O C A D O A L L N A T U R A L NON GMO LEMON RUB ORGANIC CASHEWS COFFEE WHAT THEY BUY COMPARED TO OTHER GENERATIONS Buy a lot of coffee and hot cocoa; nuts, seeds, trail mix and dried fruit; seasonings, spices, and spice rubs. WHAT IS IMPORTANT TO THEM? Nutritional and ingredient information; quality ingredi- ents; talking about good food; local/regional; retail staff knowledge. BUYING LIKELIHOOD Average purchase likelihood and category breadth. Average share of dollars spent on specialty food. PREFER RESTAURANTS THAT allow for customization (upgrades, different sides). ONLINE PURCHASING Less likely to buy specialty foods online across lowest average category variety. COOKING HABITS Cook from scratch but also most likely after millennials to purchase ready-to-eat meals at stores or to use specialty foods or ingredients to improve taste of takeout or prepared foods. PRODUCT CLAIMS Care about all natural and non-GMO. FOOD TREND INTEREST Seasonal foods MOBILE USE Find store coupons, restaurant discounts, or manufacturer coupons; check recipes. HOW THEY PREFER TO BUY Narrowest variety of markets used; shop 1 to 3 times a week; strongly prefer supermarkets. COOKING VS. EATING OUT Below average spending on groceries and restaurant food. Miserly as compared to others. Among most likely to make scratch meals monthly. 42-53 20 30 40 50 60 70 80 AGE GEN XERS & SPECIALTY FOOD FREE SAMPLE SPECIALTY FOOD CONSUMERS—BY GENERATION WHY THEY BUY Interesting tastes, flavors; superior taste; for treats and everyday meals. How much sugar is in your fresh muffins? 5 grams each! RECIPE 1 tsp olive oil 1/2 clove garlic 1 lb. beef 1 tsp sugar 3 peppers (diced) 1 onion (chopped) HAVE IT YOUR WAY CAFÉ STAY IN? GO OUT? AVERAGE SHARE OF DOLLARS LIKELIHOOD Food Mart Dried