Who Buys Specialty Foods
PERCENTAGE OF CONSUMERS WHO BUY SPECIALTY FOODS
2009
%
2010
%
2011
%
2012
%
2013
%
All
46
63
59
66
74
Gender
Female
Male
47
44
65
60
64
54
67
63
75
74
Age
18–24
25–34
35–44
45–54
55–64
65+
57
49
48
38
43
41
78
74
67
61
52
47
60
71
65
53
49
55
61
73
66
64
69
62
82
73
75
75
74
69
Household Income
Less than $25K
$25K–$49.9K
$50K–$74.9K
$75K–$99.9K
$100K+
34
41
52
48
62
47
59
66
76
81
43
56
64
67
75
54
66
75
81
83
58
72
78
78
83
Race/Hispanic Origin
Black
Hispanic
White
42
57
45
63
81
61
54
62
58
57
70
65
60
78
77
Region
Midwest
Northeast
South
West
43
43
45
52
55
70
62
67
54
60
61
60
56
71
65
74
70
76
72
79
Base: 2,000 internet users aged 18+
SOURCE: MINTEL
The percentage of consumers purchasing specialty food continues to rebound, to almost three-quarters of
U.S. consumers in 2013 vs. less than half in 2009. That translates into more than 225 million American specialty
food consumers. Purchasing is remarkably consistent across most age groups, with those between 25 and 64
coming in between 73 and 75 percent. The West has the highest prevalence, followed by the Northeast.
TODAY'S SPECIALTY FOOD CONSUMER 2013
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