How Specialty Food Consumers Shop
WEEKLY SPENDING ON FOOD AT HOME
Specialty Food Consumers
$
%
Weekly spending to cook/prepare at home
Weekly spending to eat at restaurants
94.17
50.59
Non-Specialty Food Consumers
$
%
65
35
73.03
32.93
69
31
Base: 2,000 internet users aged 18+
SOURCE: MINTEL
Specialty food consumers spend more on food, both to cook at home and in restaurants. Their total food
spending is 37 percent higher than those who do not purchase specialty foods.
SPECIALTY FOOD CONSUMERS'
WEEKLY SPENDING ON
SPECIALTY FOODS
$
Weekly
spending on
specialty foods
21.93
% of Foodat-Home
Spending
23
Base: 1,486 adults aged 18+ with internet access who
purchase specialty foods
SOURCE: MINTEL
Specialty food consumers spend
almost one-fourth of their food-athome dollars on specialty products.
This has slowly but steadily increased
over the past few years.
MOBILE PHONE USAGE FOR FOOD PURCHASING OR PREPARATION
% Specialty
Food Consumers
I use a mobile phone to ...
Find or use store coupons or restaurant discounts.
Use an app or browser to check recipes or find restaurants.
Find or use manufacturer coupons.
Use an app to create a shopping list.
Scan products at stores to compare prices.
Scan products at stores to learn about
allergens or nutritional levels.
Use an app to purchase groceries (e.g., Peapod).
None of the above
Base: 2,000 internet users aged 18+
% Non-Specialty
Food Consumers
26
23
22
16
14
11
9
9
7
6
10
5
57
2
1
77
SOURCE: MINTEL
Specialty food consumers are more tech savvy than those who do not buy specialty foods. More than four in
10 use their phones in food purchasing. The most common usage is for store coupons or restaurant discounts,
followed closely by using an app or browser to check recipes or find restaurants or to find manufacturer coupons.
In all categories, specialty food consumers are more than twice as likely to use their phones. And in some
applications, such as scanning products at stores to learn about allergens or nutritional levels, they are five times
more likely than those who do not purchase specialty foods.
C8
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