FOOD-RELATED
WEBSITES, MAGAZINES AND
PROGRAMMING CONSUMERS
REPORT READING/VIEWING
MOST OFTEN:
Allrecipes.com
Epicurious.com
Foodnetwork.com
"America's Test Kitchen"
Better Homes and Gardens
Bon Appétit
chow.com
cleaneating.com
Cooking Channel
Cooking Light
cooking.com
Cooks Illustrated,
Martha Stewart Living
Every Day with Rachael Ray
Food & Wine
Food Network Magazine
FOOD TV VIEWERSHIP HABITS
% Specialty % Non-Specialty
Food Consumers Food Consumers
Yes, I watch food or cooking shows
on TV or the internet
Average hours per week watching
food shows on TV
Cooking/Food Shows Watched
Professional cooking or baking competitions
(e.g., "Top Chef," "Iron Chef")
Cooking and recipe demonstrations
Local television stations and/or local chef shows
Cooking or food-related travel shows
(e.g., Anthony Bourdain's "No Reservations")
Other
None of the above
Base: 2,000 internet users aged 18+
pioneerwoman.com
food.com
56
45
Pinterest
4.5
3.8
recipes.com
Saveur
65
59
32
68
42
18
Southern Living
56
6
1
36
7
3
wholefoods.com
Taste of Home
SOURCE: MINTEL
Specialty food consumers are more likely to watch cooking shows than
non-specialty food consumers. Whereas cooking competitions are the most
frequently watched, they do not watch these any more frequently than
non-users. They do show higher viewership of three other types of shows:
cooking and recipe demonstrations; local television stations and/or local
chef shows; and cooking or food-related travel shows.
TODAY'S SPECIALTY FOOD CONSUMER 2013
C15
