SPECIALTY FOOD CATEGORIES PURCHASED ONLINE
Chocolate
Coffee (packaged)
Cheese
Olive Oil and Other Specialty Oils
Salty Snacks (e.g., chips, crackers, pretzels, popcorn)
Tea (packaged)
Cookies and Snack Bars
Meat, Poultry and Seafood
Nuts
Pasta
Seasonings, Spices and Spice Rubs
Yogurt and Kefir
Beverages—Non-alcoholic (e.g., specialty water, iced tea, soda)
Bread and Baked Goods (e.g., pastries, muffins)
Rice, Quinoa and Other Grains
Condiments
Crackers, Crispbreads and Breadsticks
Frozen Desserts and Ice Cream
Jam, Jelly, Preserves, Honey and Other Sweet Spreads
Nut or Seed Butters (e.g., peanut, almond, sesame)
Pickles, Peppers, Olives and Other Vegetables
Salad Dressings
Salsas
Baking Mixes, Supplies and Flour
Barbecue Sauces
Beverages—Alcoholic (e.g., microbrew beer, organic wine)*
Cakes, Pies, Pastries and Cupcakes
Cooking Sauces (e.g., marinades, Asian sauces)
Frozen Lunch and Dinner Entrees
Pasta Sauces
Prepared, Ready-to-Eat Foods (e.g., dips, salads, meals)
Vinegars
Non-chocolate Candy
Sauces and Marinades (not barbecue or pasta)
Did not purchase from the internet
% Purchasing
15
15
11
11
9
9
8
8
8
8
8
8
7
7
7
6
6
6
6
6
6
6
6
5
5
5
5
5
5
5
5
5
4
4
60
Base: 1,486 adults aged 18+ with internet access who purchase specialty foods
*Only asked of those aged 21 or older
SOURCE: MINTEL
Forty percent of specialty food consumers buy food online, with chocolate and
coffee being the most frequent purchases, followed by cheese, olive oil and
other specialty oils, salty snacks and tea. Products that are heavy and expensive
to ship—such as barbecue sauces, pasta sauces, vinegars, and sauces and
marinades—are the least likely to be bought.
TODAY'S SPECIALTY FOOD CONSUMER 2013
C9
