Where Specialty Food Consumers Shop
WHERE SPECIALTY FOOD CONSUMERS BUY FOOD
%
Supermarket
Natural Food Store (e.g., Trader Joe's, Whole Foods Market)
Mass Merchandiser (e.g., Target, Walmart)
Farmers Market
Club Store (e.g., BJ's Wholesale, Costco, Sam's Club)
Specialty Food Store
Bakery
Deli
Fast Casual Restaurant (e.g., Baja Fresh, Corner
Bakery, Panera Bread)
Prepared Foods Section (e.g., hot case, cooler with
heat-and-serve meals to go)
Coffeehouse (e.g., Starbucks)
Quick Service Restaurant (e.g., McDonald's, Subway)
Wine or Liquor Store
Convenience Store
Online
Home Store (e.g., Bed Bath & Beyond, Cost Plus)
Gift Store
Other
None of the above
74
34
32
27
25
20
20
19
18
16
15
14
12
9
7
6
3
3
2
Base: 1,486 adults aged 18+ with internet access who purchase specialty foods
SOURCE: MINTEL
Supermarkets remain the primary retail destination, with almost
three-quarters of specialty food consumers purchasing there.
Natural food stores come in second, closely followed by mass
merchandisers. These numbers have varied little over the past
three years.
TODAY'S SPECIALTY FOOD CONSUMER 2013
C7
