Concerns of Specialty Food Consumers
ATTITUDES ABOUT SUSTAINABILITY
% Specialty
Food Consumers
I actively undertake sustainable practices at home (e.g., recycling, using compact
fluorescent light bulbs, using reusable food storage containers).
It is important to purchase foods produced under sustainable conditions.
The government should take a larger role to demand greener practices from
food manufacturers and retailers.
I actively support companies that practice sustainable
manufacturing and retailing practices.
Base: 2,000 internet users aged 18+
% Non-Specialty
Food Consumers
85
81
65
63
67
54
65
43
SOURCE: MINTEL
More than four in five specialty food consumers believe that purchasing foods produced under sustainable
circumstances is important. Two-thirds say they actively support manufacturers and retailers that have
sustainable practices.
In Their Own Words
Direct quotes from consumers surveyed
WHAT IS YOUR OPINION ABOUT
THE USAGE OF GMOs IN FOODS
AND BEVERAGES?
"Absolutely against it."
"All GMOs are not the same and further
testing needs to be done to determine
their long-term impact."
"As long as the food tastes good,
I have no problem."
"Avoid it when possible. Unfortunately,
the government has not mandated
companies disclose that on packages."
"Can't hurt you. Lot of
rumors about nothing."
"[I] do not think food should be altered
from its original state."
"GMOs and their safety should be
assessed on a case-by-case basis."
"GMOs have no place in the food
chain unless they are labeled as such.
Period!"
"Why are we messing with the food
that sustains us? I remember a
commercial that said. 'It's not nice to
fool Mother Nature.'"
"It's a good thing. The food tastes
better and is healthier."
TODAY'S SPECIALTY FOOD CONSUMER 2013
C13
