Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
Issue link: https://www.e-digitaleditions.com/i/523050
T he pressure is on for supermarket chains. By 2023, online grocery-shopping sales are projected to range between $80 billion and $123 billion, according to statistics released by Steve Bishop of Brick Meets Click. According to the 2015 "State of the Specialty Food Industry," produced by the Specialty Food Association and Mintel, while supermar- kets remain the primary place consumers buy specialty foods, their market share is dwindling in favor of channels like natural food stores, which grew 27.7 percent versus supermarket's 18.6 percent growth from 2012 to 2014. And while grocery shopping used to be a one-stop affair, data show shop- pers now visit as many as five different stores to get their goods, further impacting sales at the traditional supermarket. As the competitive climate heats up, traditional supermarkets are looking to broaden their appeal. Village Super Market in Morristown, New Jersey, is one retailer that's drawing discerning shoppers with uncommon features. BY PATRICIA CURTIS ShopRite's Concept Store The Shoprite of Greater Morristown a.k.a. Village Super Market 178 E. Hanover Avenue Cedar Knolls, NJ 07927 973.829.6825 shoprite.com/greatermorristown retailer profle SUMMER 2015 109 PHOTOS: SHOPRITE/VILLAGE SUPER MARKET