Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
Issue link: https://www.e-digitaleditions.com/i/523050
December 2016 | New-York, USA Time to Taste ADOPT-AN-ALP | IT'S EASY, PICK A SWISS ALP AND ITS CHEESE ! Enjoy and share a blog and online updates on the Alp, cheeses, farmers and animals all summer long. Receive your spectacular cheeses just in time for the Holidays. Be happy and know that you are not only supporting sustainable farming and cheese making, but also helping to keep traditions alive. The most successful mongers will be invited to visit their adopted Alp ! For more info please contact caroline.hostettler@mifroma.com or call (239) 246 0523 Switzerland. Naturally. www.cheesesfromswitzerland.com Cheeses from Switzerland. trends & happenings Free Wi-Fi Means Wired Customers Retailers, it's time to get con- nected. A new study shows that high-quality free access to Wi-Fi, both for custom- ers and employees, increases customer loyalty and sales. Plus, store associates who can access mobile devices to find information and sav- ings for customers on the spot are nailing the sale, with the researchers noting the importance of creating "a connected, flexible workforce untethered to point-of-sale stations." IHL Group, EarthLink Holdings, and AirTight Net- works sponsored the study, which also showed that almost half of the participat- ing retailers reported a 3.4 percent increase in sales just from the availability of Wi-Fi. More than one in five retailers also reported an increase in customer dwell time in their stores following the deploy- ment of in-store Wi-Fi.—D.S. 16 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com