Specialty Food Magazine

FALL 2016

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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A love of animal conservation and Ceylon tea led father and daughter Ron and Shani Atapattu to start Elephantea, a business that lets them share both passions with the world. BY EMILY CROWE Saving Sri Lanka's Elephants With the Help of a Cup of Tea B eginning at a young age, Shani Atapattu's father Ron taught her the importance of respecting animals, treating them right, and admiring the largest of them from a distance. While she has had a life- long desire to aid in animal conservation, it wasn't until recently that Atapattu's inclinations led her into running a specialty food business. A Fated Trip to Sri Lanka Ron, who was born and raised in the small island country of Sri Lanka, took Shani, her husband, and their families on a trip to his homeland as a first-anniversary gift in late 2014. While there, Ron arranged for the visitors to learn about the country's signature Ceylon tea, and also venture into rainforests and deep brush to observe herds of elephants in their natural habitat. Shani Atapattu was awestruck by the elephants and began learning about their storied history in Sri Lanka, as well as their severely endangered status. It is estimated that there are only a few thousand wild elephants left in Sri Lanka after more than a century of elephant hunting and human intrusion. Atapattu's urge to cre- ate awareness and proactive change on behalf of the beleaguered animals was ignited. "We thought about what we could do to save PHOTO: BIGSTOCK PHOTOS: ELEPHANTEA giving back FALL 2016 55

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