Specialty Food Magazine

FALL 2016

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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SLOW COOKER DINNERS & SOUPS Delicae Gourmet 22 Gluten-Free Dinners & Soups 31 Healthy & Flavorful Delicious Year-Round Meals All Natural • No Added Salt • 5 Minute Prep Time Budget-Friendly • Serves 8-11 Shippers Available 800-942-2502 info@delicaegourmet.com www.DelicaeGourmet.com LET IT SNOW Exciting New Holiday Gifts F R E S H F R O M 800.264.2278 • www.jm-foods.com Winter Fancy Food Show Booth 429 dren to peacefully share the same forests, fields, roads, and corridors is of the utmost importance. "We want to educate them now [and show them] that you can see an elephant and learn to keep your distance," Atapattu says. Elephantea is also poised to help fund the organization's Project Orange Elephant, which aims to quell the tension between people and elephants in areas where rural human populations are encroaching into wildlife habitat. In order to keep hungry elephants from invading farms and plantations, ruining vegetation, and pos- sibly being attacked or killed by farmers, a tall barrier of citrus groves will be built around tea plantations. Not only do elephants dislike citrus, but the fruit can also be sold by plantation owners as an additional source of income. "It's going to be a big project," Atapattu says. "It's going to be acres and miles of planting these groves that we're hoping will have a positive, great result at the end." The Road Ahead Elephantea currently has partnerships with several large distribu- tors, as well as with Amazon and Walmart Puerto Rico, and saw great buzz at the 2016 Summer Fancy Food Show. The company has plans to introduce six new tea flavors and a ready-to-drink tea product in the near future. "I do see growth with my product today and I will keep on with this project unless I find that it won't be successful," she says, "but in my heart of hearts, I really think it will be." Atapattu considers herself the matriarch of Elephantea's herd and, ultimately, her main concern is helping elephants. "Hopefully, I can get the traction needed to continue to bring awareness to these animals and conserve their habitat," she says. "The only reason I am going through this experience is to help these animals." As a new mother, Atapattu says her commitment to Elephantea and its mission has been renewed. Knowing that elephants show and feel love the same way humans do makes her even more set on safeguarding these gentle giants of Sri Lanka. "What if there was a day I couldn't show my son this animal, and he only knows about them from storybooks?" she asks. With Elephentea, she is trying to ensure that scenario will never come to pass. Emily Crowe is a freelance writer and regular contributor to Specialty Food Magazine. Teaching children to peacefully share the same forests, fields, roads, and corridors with elephants is of the utmost importance. FALL 2016 57

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