Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
Issue link: https://www.e-digitaleditions.com/i/623506
T wo weeks before her stepson Scott passed away from a rare pediatric cancer at age 34 in 2012, Sheila G. Mains, founder and CEO of Sheila G Brands LLC, remembers, "We were in the emergency room and he asked, 'If I were to have lived, would there have been a place in the company for me?'" A month after his death, she traveled to New York City to participate in her first bake sale for Cookies for Kids' Cancer, and when she arrived, her team already had pictures of Scott all over their table. "I thought, [he is] working with me," says Mains. Connecting with Cookies for Kids' Cancer Since 1992, Gains has been making and selling innovative brownie products to restaurants, club stores, and theme parks. In 2011 she launched Brownie Brittle, and the crunchy snack has landed in tens of thousands of stores in the U.S., Canada, China, Korea, Australia, and the Caribbean. Sheila G. Mains and her team use their successful Brownie Brittle line to help build awareness and raise funds for pediatric cancer research. BY DENISE SHOUKAS A Personal Connection to Charity Tania Rogers, an anchor and reporter for WPTV in West Palm Beach, Florida (center) and Shelia G. Mains (right) 70 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com giving back PHOTOS: SHELIA G. MAINS