Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
Issue link: https://www.e-digitaleditions.com/i/623506
or local. Just give back to the community to get your feet wet. See how your team reacts." Mains also does a sizable amount of other local charitable work. She donates product to Palm Beach County Food Bank and this past summer, she contributed to a local children's camp where each child received a one-ounce package of brittle in his or her lunchbox most days. "We also opened up a community clos- et in a socio-economically needy school," she adds. Parents can walk into the school and talk to a staff member about their needs. "If she or he can't afford a uniform, or has four kids and is washing the uniforms every night, they can get additional new uniforms. Every year, we make sure it's fully stocked." Impact of the Partnership Mains says that the move toward the charita- ble work has created a business culture where "everyone is aware that we're in it for more than dollars and cents. It brings everyone together. This brand is more than just a prod- uct—it has a heart and soul. Everyone who knows the story feels a connection to Scott." What she likes about partnering with CFKC is they don't require partners to con- tribute a specific amount each year. "They're aware that every little bit helps and they know awareness is so important," she says. "Fortunately, we can give substantially now that the company has grown, but at first we just did what we could." To date, they have donated $200,000. Success Means More Dollars for Research The company's work with CFKC also helps motivate them to always be growing the brand. Brownie Brittle is available in choc- olate chip, toffee crunch, mint chocolate Winter Fancy Food Show Booth 4922 giving back On the day they were moving her stepson into hospice care, she received an email asking her to participate in a bake sale to beneft pediatric cancer. "I don't believe in coincidences," Mains says. 72 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com