NEW
ORGANIC
VANILLA WAFERS
F R E S H F R O M
Also offered in Chocolate & Meyer Lemon
800.264.2278 • www.jm-foods.com
Summer Fancy Food Show Booth 4120
Summer Fancy Food Show Booth 4643
Stevens notes millennials' attitude toward health is a motivator
for new f lavors.
"Marie's launched a Mango Chardonnay and Blueberry
Pomegranate vinaigrette back in January in order to appeal to mil-
lennials who are moving away from creamier dressings to dressings
with a better-for-you and cleaner ingredient panel," she says.
Healthful and Premium
According to Stevens, although the majority of shoppers are still
purchasing their "mainstay" ranch and blue cheese dressings, there
are some companies entering the category with premium products
and better-for-you offerings.
Standouts for Stevens include: Hampton Creek 's Just Ranch
line that uses a pea protein instead of eggs; Tru Table's protein-
enriched dressings; Ken's Steakhouse, which recently launched a
Lite Apple Cider Vinaigrette; Bragg's organic dressings; and Opa
from Lighthouse Foods, which sells refrigerated Greek yogurt-based
Consumers ages 45 and up are
more likely than younger shoppers
to use salad dressings on salad,
but younger consumers are using
dressings as dips and toppings.
Dressings with citrus notes,
and fresh ingredients, like
Tru Table Orange Citrus &
Black Chia Seed Dressing,
are trending with consumers.
SPRING 2016 57
