Specialty Food Magazine

Spring 2016

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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3A THE STATE OF THE SPECIALTY FOOD INDUSTRY THE SIZE OF THE SPECIALTY FOOD INDUSTRY AT RETAIL AND FOODSERVICE Specialty food sales at retail grew to $94 billion in 2015, a 19.7 percent jump since 2013, driven by product innovations and wider availability of specialty foods through mass-market outlets. Sales through foodservice outlets grew at a faster clip—27 percent to hit $26.5 billion—as U.S. consumers continue to make more away-from-home meal purchases. Mainstream retailers such as Kroger, Costco, and Target account for more than four-fifths of sales as these chains have expanded their presence in specialty foods significantly. But sales of specialty food appear promising across channels: Growth among mainstream, natural food, and specialty food stores has been relatively equal from 2013 to 2015, at about 20 percent, with specialty food stores enjoying a slight edge. Editor's note: The market size for the specialty food industry has been calculated as follows: SPINS provides three-year scanner data sales for food, drug, and mass segments and natural supermar- kets (excluding Trader Joe's, Walmart, and Whole Foods Market) for sales in 61 segments. To reach the U.S. sales total, Mintel added estimated sales of products that were not collected by scanner data. This includes PLU sales through all channels, including specialty food stores, as well as sales through Trader Joe's and Whole Foods Market, but not Walmart. T O TA L U . S . S A L E S O F S P E C I A LT Y F O O D 2015 $ Million Retail Channels* $93,982 Foodservice $26,508 Total $120,490 Source: Mintel/SPINS/IRI * Retail channels include sales from natural, specialty, and MULO** outlets as well as an estimate for specialty food perishables (PLU or random-weight specialty items sold in bakery, deli, meat, and seafood) sold in these outlets. In addition, these figures include estimated specialty food sales from Trader Joe's and Whole Foods Market. ** MULO or multi outlet, is representative of the following channels: total U.S. grocery, mass, total U.S. drug, total Walmart, dollar, military, and club. S P E C I A LT Y F O O D S A L E S BY R E TA I L C H A N N E L 2015 % % Change $ Million Share 2013 – 2015 Mainstream Stores* $45,850 81.7 19.0 Specialty Food Stores $6,226 11.1 20.2 Natural Food Stores $4,024 7.2 19.5 Total $56,100 100.0 19.2 Source: Mintel/SPINS/IRI * MULO or multi outlet, which is representative of the following channels: total U.S. grocery, mass, total U.S. drug, total Walmart, dollar, military, and club. Does not include private-label sales, random weight (PLU) items, or sales through Trader Joe's or Whole Foods Market. NATURAL MAINSTREAM SPECIALTY FOODSERVICE RETAILERS Retail sales of specialty foods in the U.S. grew between 2013 and 2015. SHARE OF U.S. SALES OF SPECIALTY FOOD FOODSERVICE 22% RETAIL 78% TRAVEL INSTITUTIONS RESTAURANTS 19.7%

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