Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
Issue link: https://www.e-digitaleditions.com/i/567722
TODAY'S SPECIALTY FOOD CONSUMER ❘ C5 WHERE SPECIALTY FOOD CONSUMERS SHOP Supermarkets and natural food retailers are the leading businesses where respondents say they recently purchased specialty foods. Baby boomers prefer supermarkets, while natural food stores and farmers markets appeal most to gen Xers. Millennials are most likely to shop at the widest range of retailers, including mass merchants, club stores, specialty food stores, convenience stores, department stores, and online. This group is very convenience-minded; they seek out purchases where it's easiest and they like to find specialty foods where they are already shopping. Nontraditional retailers may gain sales opportunities in carrying these foods and beverages. Natural food stores Specialty food stores Farmers markets Club stores Online shopping Convenience stores Home stores THE TOP 3 MOST PURCHASED CATEGORIES ONLINE $ OUTLETS UP OVER LAST YEAR Standalone bakeries Wine or liquor stores Gift stores OUTLETS DOWN SINCE LAST YEAR CHOCOLATE TEA COFFEE, COFFEE SUBSTITUTES, AND COCOA of consumers Using or seeking online delivery service: 31 % of men 33 % of women 29 % Ages 25–44 44 % of Hispanics 49 % Pacific region residents 42 % of consumers purchase specialty food online 52 % KEY OPPORTUNITIES • Convenience is king with millennials who shop where it is easiest. Nontraditional outlets like convenience stores could gain by offering the specialty foods and beverages they seek. • E-commerce is exploding. Younger consumers, especially, are buying more online and have a growing desire for delivery services. Producers need to have this channel on their radar. Wi ne Shop Natural Foods