Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
Issue link: https://www.e-digitaleditions.com/i/567722
NON GMO SHOPPING HABITS, ATTITUDES, AND DRIVERS BY GENERATION GENERATION X Use specialty foods most for everyday snacking and for special occasions Purchasing drivers: quality ingredients listed on packaging; recommendation from a friend or relative; impulse purchase; environmentally friendly Most likely to shop at farmers markets Shop for all-natural and ethical foods Buy coffee online Spend the most per week on cooking or preparing food at home Most likely to read nutritional labels BABY BOOMERS Use specialty foods for every- day meals at home Purchasing drivers: like to try new things; eat more natural and healthy ingredients; looking for exciting new experiences; convenience; recommendation from a friend or relative; impulse purchase Consider themselves knowledge- able about food Shop for locally sourced, non-GMO, and fair trade foods Believe GMOs are OK to use but only if disclosed on label Least likely group to shop for food online Most likely to prepare meals from scratch MILLENNIALS Buy eco-friendly, artisanal, and gluten-free foods Most aware of the term specialty food Use specialty foods most to bring to the office, have on hand for unexpected guests, give as a gift Purchasing drivers: need something special when enter- taining; eat more natural and healthy foods; dietary or health concerns Enjoy planning parties for friends and family Believe GMOs should never be used in food and beverages Spend the most per week in restaurants NON GMO NON GMO Written by Denise Purcell, editor of Specialty Food Magazine; research led by Ian Au, brand specialist for the Specialty Food Association.