Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
Issue link: https://www.e-digitaleditions.com/i/165618
(continued from p. 28) what's hot what's hot EMAIL WINS AS PREFERRED COMMUNICATION Prefer to be reached by email: 74% 70% 63% Sugo al Pomodoro Sauces RITROVO® Italian Regional Foods LLC These two tomato-based pasta sauces, made by Casina Rossa in Italy, won sofi™ Gold Awards in 2012 and 2013. Due Formaggi Sauce is a silky, rich sauce with pecorino and ricotta. Puttanesca Sauce is a sweet & savory version of a regional favorite. Products #80501CAS & #80500CAS. Buffalo Wing Sauces Wing-Time Since 1994, Wing-Time has been producing an authentic line of all natural Buffalo wing sauces. Sugar, gluten and preservative-free. Flavors include Mild with Parmesan, Medium, Hot, Garlic with Parmesan & Super Hot. 13-ounce bottles for retail & 1 gallon for foodservice. BOOMERS 206.985.1635; 866.RITROVO ritrovo.com Seattle, WA Ilyse@ritrovo.com; ritrovo@aol.com Facebook: Ritrovo Italian Foods ritrovo.com/blog/ 781.592.1069 wingtime.com Lynn, MA sales@panoramafoods.com Facebook: Wing-Time Twitter: @wingtime GEN X MILLENNIALS The least-loved communication method across generations: text messages. Source: Hartman Group's The Culture of Millennials 2011 report sofi Gold what's hot The Great American Country Ham S. Wallace Edwards and Sons of Surry, VA For 86 years, third generation owned and operated S. Wallace Edwards III continues the family tradition of Dry Cured Hickory Smoked Virginia Country Hams. Great for holiday menus and gifts! Hickory Smoked Bacon and Hickory Smoked Sausage also available. 757.294.3121 edwardsvaham.com Surry, VA kroberts@edwardsvaham.com Facebook: Edwards Va Ham Twitter: @EdwardsVaHam what's hot Salsas, Dips and Corn Chips Xochitl Inc. Made with all natural ingredients, no gluten, no GMO no trans fat, no preservatives. We have taken the recipes of the Aztecs and Mayan Indians to create this flavorful experience. Salsas are available in Chipotle, Asada Verde, Stone Ground and Habanero. Voted Best in the Nation. 800.753.8870 salsaxochitl.com Irving, TX info@salsaxochitl.com Facebook: Yosoy Xochitl by the tumultuous history they've lived through—9/11, wars in Iraq and Afghanistan, recession, political gridlock, major American institutions failing." Integrity and ethical principles also resonate when they feel authentic. "There's a desire to support companies with a cause, from boomers who practically invented it to millennials for whom sustainable and organic were always among choices to be offered," Lee says. "But it needs to be holistic. Ethical is intriguing if all the other factors are there too. Quality, story—they all have to work together." "The bottom line for anyone trying to build a brand is that the media world is scattered," McLaughlin says, which makes it hard to build critical mass for a megabrand. "But it's good news for a company who makes a quality food product that adopts loyal customers," he adds. "A Facebook like and follow are powerful symbols. Elegantly organized and clever social media campaigns appeal to millennials, Gen Xers and boomers alike, and can be supported by traditional media, email, point of sale. … The opportunities are boundless." With a lot of noise coming to consumers from a variety of platforms, however, one factor must be present to get attention, Lee says: "No matter how compelling your message is, the product needs to be good." Denise Purcell is editor of Specialty Food Magazine. 110 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com