T
here was a national outcry when the Ronald
Reagan-era USDA proposed classifying ketch-
up as a vegetable to comply with budget cuts
for children's school lunches—but the ketchup made by
True Made Foods might actually pass inspection.
A Meeting of Minds
Kevin Powell, 35, the co-founder of True Made Foods' vegetable-
based condiments, never liked vegetables. Not as a child, not as an
adult. Without his knowledge, he began eating more of them after
he started dating his wife, Abbey, whom he married in 2012. She
blended them up and sneaked them into stews and other dishes to
steer him onto a healthier path.
How two former military men came
together to create a line of veggie-rich,
better-for-you condiments.
BY JULIE BESONEN
PHOTO: MARK FERRI
Abe Kamarck and Kevin Powell,
True Made Foods
Sneaking Vegetables
producer profile
60 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com
