Winter Fancy Food Show Booth 419
From the highlands of New Brunswick,
the world's finest maple syrup and
maple waters for the discerning gourmand.
MAPLE
REIMAGINED
Single origin.
Exquisitely handcrafted.
One barrel at a time.
sales@highlandmaple.ca
www.highlandmaple.ca
WFFS17 - Booth #3446 – South Hall
PROUDLY CANADIAN • 100% ORGANIC
ORGANIC MAPLE TREE WATER
Winter Fancy Food Show Booth 3446
Sara Kay is content and
education associate
at the Specialty Food Association.
My Cup of Cake
Donates 22,000
Cocoa Packets
This winter, My Cup of Cake is donating
22,000 packets of its My Cup of Cocoa
hot chocolate mix to nonprofit organi-
zations such as schools, churches, and
charities.
The Long Island, N.Y.-based com-
pany was founded by Sharon Tracy, who
came upon the National Association for
the Exchange of Industrial Resources
after she was left with an overstock of
hot cocoa. For companies like My Cup
of Cake, this kind of charitable giving is
a smart way to put excess inventory to
good use, without discounting valuable
product, and also allows companies to
connect their products with people who
can truly use them. The corporations
who give receive a tax deduction equal
to up to twice the products' cost, and the
nonprofits pay only shipping and han-
dling as well as a modest membership fee.
"With the connections NAEIR has
to churches, schools, civic and senior orga-
nizations, it seemed like a great way to dis-
tribute our cocoa overstock," says Tracy.
Tracy uses The ARC, a company
that has been providing services to people
with intellectual and other developmen-
tal disabilities in upstate New York, as a
fulfillment center for her products.
"I honor them every day with a note
inside every cake cup we sell that features
a photo of an ARC employee," remarks
Tracy. "I am so happy to donate the cocoa
in time for the winter months and it was
a fantastic way to reduce my overstock
inventory."
To date, NAEIR has received dona-
tions of excess inventory from more than
8,000 U.S. corporations, and redistrib-
uted more than $3 billion in products to
non-profits and schools.
WINTER 2017 73
