Specialty Food Magazine

FALL 2014

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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HOT BEVERAGE ➊ COCOAPLANET, INC. CocoaMint Contact: Anne McKibben 650.454.0757 anne@cocoaplanet.com cocoaplanet.com ➋ WAH FONG TEA COMPANY, LTD. Sweet Memories, 10 pyramid teabags in "CT" zip pack Contact: Cindy Lau +852.2816.9098 cindy@wahfong.com wahfong.com FALL 2014 S29 from the judges... " " Sweet and delicious without needing anything added ➊ ➋ TEAPIGS U.S. teapigs—Liquorice and Peppermint TWO YEARS AGO, VICTORIA BECKHAM TWEETED that Teapigs was her favorite tea. Suddenly, sales surged. Made with just two ingredients—the natural root of the licorice plant and pure peppermint leaves—it's simple and sweet. "Everyone thinks it's sweetened because it tastes really good," says tea taster Louise Cheadle. "But licorice is a natural sweetener." The concept of gourmet tea was slow to catch on in the U.K., Cheadle says. "As a nation of tea drinkers, we weren't drinking the best tea," she explains. Instead of competing with those popular mass-market products, Teapigs focuses on premium flavor by working with small-volume producers who choose flavorful, fresh shoots. Eventually the gourmet tea landed in Selfridges and Harvey Nichols, and cafes and restaurants began to serve it. And with a little help from Beckham, Teapigs is now a leading specialty tea in the U.K. Suggested retail price: $9.99/15 bags. Contact: Matthew Wood; 212.705.8723; info@teapigs.com; teapigs.com.—K. M. Robinson FINALISTS

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