Specialty Food Magazine

FALL 2014

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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USDA-CERTIFIED ORGANIC PRODUCT S32 SPECIALTY FOOD MAGAZINE specialtyfood.com ➋ ➊ SILK ROAD SODA COMPANY Silk Road Soda—Cucumber Mint GROWING UP IN IRAN, PAYAM FARDANESH enjoyed the vinegar-sugar- mint concoction called sekanjabin on spring and summer days. Years later, as a successful businessman in the U.S., he decided to share that fond memory—and delicious beverage—with the domestic market. Starting with his grandmother's recipe, he made adjustments for the American palate. Preparation involves boiling vinegar and sugar together and infusing mint; shaving in fruits and vegetables delivers countless variations. Fardanesh added organic lemon and light carbonation to balance the flavors and lowered the original drink's high sugar content, giving it a more healthful profile. The win for Cucumber Mint is fitting, as it's the company's flagship flavor. And while the story behind his product is key, Fardanesh notes, winning an award for quality and flavor validates his creation. "It's nice because the product is starting to stand alone." Suggested retail price: $2.29/12 fluid ounces. Contact: Payam Fardanesh; 916.429.5716; payam@silkroadsoda.com; silkroadsoda.com.—E. Meszaros ➊ PASTIFICIO FELICETTI SRL Rigatoni Kamut Monograno Felicetti Contact: Riccardo Felicetti +39.0462.501225 riccardo@felicetti.it felicetti.it ➋ RITROVO ITALIAN REGIONAL FOODS Ritrovo Selections Organic Balsamic Contact: Ilyse Rathet 206.985.1635 ritrovo@aol.com ritrovo.com FINALISTS from the judges... " " Good favors mix well together—love it

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