Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
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category spotlight E plore T e Master in you Each cheese is made from the milk of small, family farmers and produced by the same farmer-owned cooperative in the classic Dutch way. Discover these award winning cheeses, explore the master in you. A Dutch Masterpiece is a brand of Imported from Holland, exclusively by Jana Foods. For more information please visit www.janafoods.com Nominate yourself or a fellow Specialty Food Association Member. Nomination Deadline: October 15, 2014 specialtyfood.com/leadershipawards Honoring Industry Visionaries Winter Fancy Food Show Booth 3108 that they're likely the best-selling product in the market's entire grocery department. Osner notes that many cookies that are popular now have a shorter shelf life than traditional packaged cookies. It's not unusual to have a shelf life of 10 days, he says, a further indication that preservatives and artificial ingredients are being shelved, so to speak. Simplicity Reigns. Traditional flavors tend to remain the most popular in the healthier cookie category. Rhein notes that while producers have been quick to think outside the box in incorporating healthier ingredients, many stick with safe flavor pro- files in lieu of anything that may be perceived as over the top. "They don't want to scare people too much," he explains. "So they're mostly lim- ited to basic f lavors like ginger snap, lemon, or other single-f lavored varieties." While cookies with a healthful bent do come in varieties like walnut, toffee, lemon, and cranberry, Osner says that nothing is as popular as the most classic cookie f lavor. "Chocolate chip is by far selling 4- or 5-to- 1," he says. Familiar pantry staples like cinnamon, peanut butter, and old-fashioned rolled oats are making a splash. "I see a lot of cook- ies being made with oatmeal and whole rolled oats," Rhein says. GinnyBakes has two oatmeal varieties: Chocolate Chip Oatmeal Bliss and Coconut Oatmeal Bliss. Cookie Sense and Susie's Smart Cookie both use rolled oats for their hearty offer- Rather than mimicking fresh-baked soft and thick chocolate chip cookies, many new products have moved toward a thin, crispy texture. (continued on p. 140) 60 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com