Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
Issue link: https://www.e-digitaleditions.com/i/838473
store tour cooking skills can tap into daily tastings and demos at Eataly's Foodiversità. FAIRWAY GEORGETOWN Signature Specialty Foods Arrive in Suburban Brooklyn This January, the iconic New York City grocery store Fairway opened its second Brooklyn location in Georgetown, a shoreline community sandwiched between the bor- ough's southeast neighborhoods of Canarsie and Mill Basin. The 44,000-square-foot store on Ralph Avenue features an exten- sive selection of fresh, natural, and organic products, prepared foods, and hard-to-find specialty offerings, along with a full assort- ment of conventional groceries. In addi- tion to hundreds of locally sourced items, a cheese counter, a sizable coffee selection, and an olive oil area, the store is catering to the needs of Georgetown residents with a robust kosher selection that includes a fully-stocked kosher bakery. "We're thrilled to become a part of the Georgetown community in Brooklyn and offer the neighborhood a shopping experi- ence that is enjoyable and has something for everyone," says Jack Murphy, CEO of Fairway Group Holdings Corp. GOTHAM MARKET AT THE ASHLAND Popular Manhattan Food Hall Crosses the East River Fort Greene, Brooklyn's expanding cultural district (home of Brooklyn Academy of Music and the Barclays Center, among oth- ers), welcomed its first neighborhood food hall this January. The Gotham Market at the Ashland features Italian and southern cuisine offerings from Dinosaur Bar-B- Que founder John Stage, tapas from res- taurateur Yann de Rochefort, as well as cocktails from Bar Granger (named for Walt Whitman's favorite brass band). According to Gotham's Chief Operating Officer Chris Jaskiewicz, a primary focus of the project is to celebrate and support Brooklyn producers and entrepreneurs. "One of our concepts is a neighbor- hood incubation program—a rotating pop- up shop, where we'll host Brooklyn-based restaurants," he says. Gotham also commis- sioned the market's handblown chandeliers from neighbor Urban Glass. HONEYGROW, BROOKLYN HEIGHTS Fast Casual Chain Comes to Brooklyn Heights Since its launch in 2013, HoneyGrow has expanded its reach around the mid-Atlantic, from Philadelphia to locations in Washington, D.C. and northern New Jersey. With a focus on stir-fries and salads, the growing fast- casual chain eschews frozen and pre-packaged foods, offering up dishes made from scratch, with fresh ingredients sourced locally and sustainably where possible. "I wanted HoneyGrow to be totally different, I wanted to keep it simple, and I wanted to be great at a few things," says HoneyGrow CEO Justin Rosenburg. "I hired David Katz [HoneyGrow's Culinary Director], who has a fine-dining back- ground, before I could afford him. I wanted to differentiate us from the pack, and David really knows good food." This April, HoneyGrow made its foray into New York City, opening a storefront in the Brooklyn Heights neighborhood of the City's hippest borough. Rosenburg was drawn to the neighborhood's relatively low commercial rents (compared to Manhattan), as well as its mix of high office density, and bustling residential traffic. It was also a homecoming of sorts—the third generation entrepreneur spent his summers helping out in his grandfather's Greenpoint plant. COMING SOON A s New Yorkers show no signs of tiring of the concept, real estate developers across the city are incorporating food halls into their building plans. At press time, downtown Brooklyn's City Point development is slated to launch DeKalb Market in early June and will feature a diverse collection of nearly 40 local and regional food outposts, including Katz's Delicatessen's first venture outside its original location on the Lower East Side. Three high-profile halls to watch out for: The Bruckner Market on the South Bronx waterfront is slated to open between fall 2017 and spring 2018. The launch date for Anthony Bourdain's highly anticipated food hall at Pier 57 has been pushed back to sometime in 2019. And Urbanspace, which in 2014 opened Urbanspace Vanderbilt, has reportedly signed a lease for its second high-end, fast-serve food hall in East Midtown, Manhattan. An opening date for the new location has yet to be announced. PHOTO: FAIRWAY MARKET PHOTO: HONEYGROW 114 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com