Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
Issue link: https://www.e-digitaleditions.com/i/838473
SUTTER BUTTES Salsa ™ sausage & chickpea stew mix ™ southwestern Bold flavor in easy home cooking frontiersoups.com 800.253.0550 Gurnee, Illinois C E L E B R A T I N G S O U P E R Y E A R S ! Homemade in minu tes No Preservatives, MSG, or Added Salt, 17 Gluten Free Varieties Made with Natural Ingredients Summer Fancy Food Show Booth 5321 Summer Fancy Food Show Booth 5733 giving back Spread covers the cost of treatment, ship- ping, and handling of RUTFs to every child who is in need. Once Good Spread has accumulated between 50,000 and 150,000 packets, World Vision decides where exactly that delivery is going. "We use our lot numbers to track the specific place and time when a shipment of RUTF will be shipped overseas," says Vitrano. "We're in touch with our partners at Mana, World Vision, and the health ministries in these countries, addressing the problem of malnutrition as well as sup- porting nutrition education and women in those communities." A Bright and Focused Future Good Spread is making sure that its prod- uct is not only nutritious, but that the laborers harvesting the peanuts are treated fairly. Good Spread is also mentoring a female-owned peanut butter company out of Uganda, sharing what they have learned with an entrepreneur to help build a brand and create a ripple effect. "The future is still about us using business as a platform to awaken consum- ers and to address these social problems," Vitrano says. "This is the worst humani- tarian crisis since 1945, and our laser focus is on providing treatment for malnour- ished kids. The real thing is to tell people to make their purchase matter. Don't be asleep when grabbing off the shelf. The responsibility is on us to make sure we're engaging with our customer in a way that's relevant to them. The time is now to make this crisis matter to people." More Giving Back One RUTF packet is produced per jar of Good Spread purchased. 96 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com