trends & happenings
Transparency Is Trending in Packaging
Consumers love their snacks to be portable and, accord-
ing to market researcher IRI, transparency is the other
leading trend to consider. IRI's snacking expert Sally Lyons
Wyatt notes that 35 percent of consumers claim to want
sustainable packaging, with 47 percent of those desiring
biodegradable packaging. Broken down by generation,
more than 50 percent of these consumers are 25 to 44
years old.
"The trend of transparency in packaging is not just for
snacks. Consumers increasingly demand knowledge of and
clarity regarding what is in their food. The trend has been
multiple years in the making and is gaining critical mass
across food and beverage categories," says Lyons Wyatt.
When matched with claims and certifications like
non-GMO Project Verified, or organic, sustainable pack-
aging packs a punch with consumers, particularly millen-
nials, who demand transparency when food shopping.
"Packaging is the last 'billboard' for manufacturers and
retailers to share as much information as possible to con-
sumers about the ingredients, packaging, and sources,"
Lyons Wyatt says.
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